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Case Study Detail | Customized Sugar CRM Solution For Travel Industry

Case Study

Our client is a Travel domain company involved in a large number of customer activities apart from various agents, hotels, places and other information to manage. As a matter of fact, their customer base was expanding at exponential speed but they faced a backlog in serving the customers because of the improper information management. They needed a sophisticated CRM tool that would enable enhancement in their customer relationship management, make it more efficient and economical by reducing the associated costs.

The Requirement

The company needed a customized, user-friendly, highly flexible CRM solution that could be used across teams in order to organize sales and customer activities, optimize the management process and make it more economical.

Challenges

First , Ideadunes team had to identify the appropriate CRM solution – one with a flexible platform that could grow as the company’s business continued to expand. Then we would have to customize and implement the solution into our client’s dynamic environment. To meet the challenges, our specialists proposed an open source CRM solution that could be customized with specific modules according to our client’s requirements.

Solution

The Sugar CRM implementation enabled our client to better organize sales activities globally and manage customer relationships in a more efficient and transparent way across teams. With the Sugar CRM implementation, our client benefited from a very dynamic, flexible solution: 1) Licensing and implementation costs were a fraction of their IT budget, with ROI projected at 9 months; 2) The solution reduced marketing and sales report development time ; 3) Our Sugar CRM solution empowered sales management to hold its staff accountable and work strategically with them to improve pipeline development and grow sales.

Results

The Sugar CRM implementation enabled our client to better organize sales activities globally and manage customer relationships in a more efficient and transparent way across teams. With the Sugar CRM implementation, our client benefited from a very dynamic, flexible solution: 1) Licensing and implementation costs were a fraction of their IT budget, with ROI projected at 9 months; 2) The solution reduced marketing and sales report development time ; 3) Our Sugar CRM solution empowered sales management to hold its staff accountable and work strategically with them to improve pipeline development and grow sales.

Client Feedback

  • Client Name : Nili Studios
  • Vertical : Travel_Tourism
  • Year : 04 Apr, 2016
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